Herconomy

Should increased income mean more spending? Hear a billionaire’s perspective 

Last week, Elon Musk’s X (formerly Twitter) lit up for Nigerians who read a post from Ezra Olubi, one of the nationally honoured cofounders who exited Paystack, an Africa-focused fintech startup. The $200 million exit ranks as one of the highest on the continent, spotlighting Olubi and Shola Akinlade, his partner, as two of the region’s success stories—in terms of both impact and liquidity. In the viral Tweet, Olubi shared that more recently, he became “unbelievably liquid”—a term that has now been framed into a fancy pseudo-prayer and creed.

God abeg, make me unbelievably liquid” made the rounds on Nigerians’ Twitter accounts as folks chatted about the concept of having so much money that it becomes “unbelievable.”  The Tweet made its way to us at Herconomy, and we had quite an exciting time talking about it. For us, though, our excitement was not just about the liquidity, but the overall message of the Tweet. Ezra Olubi essentially said: I witnessed a crazy surge in my income, but left my spending as it is!

“I started this [paying myself a salary every month] over a decade ago, and when I recently became unbelievably liquid, I didn't spend a dime until I did the math to determine a reasonable yearly budget, then moved that sum to my 'operations account,'” the Tweet reads in part. 

Ezra is not alone in this school of thought. Iyin Aboyeji, ex-cofounder of unicorns Andela and Flutterwave, has shared something similar. “Don’t let your cost of living rise with your income,” he said in a post describing “keys to financial freedom.”

So, what’s the thing with “unbelievably liquid” folks trying to limit their spending from going up? Is the ability to spend more not a core motivation to make money? Well, there are many ways we could answer these questions. But two words sum it up: financial literacy. 

For Ezra, true financial growth comes from being mindful of spending—not just the abundance of resources. “Resisting the urge to mindlessly splurge today can create a buffer for the uncertainties of tomorrow” was the banger he ended the thread with.

If you’re reading this, chances are you’re not unbelievably liquid, even though it may be one of your desires. Ironically, chances are you’re also waiting to have more money so you can finally make some loud spending! But hey, consider this message from the billionaires we’ve quoted: your rising income should not equate to rising expenditure. Selah.

The reason for this is simple. Wealth is fundamentally the result of subtracting expenses/liabilities from income/assets. The more divergent these figures are, the more you are actually growing in wealth. But if your income makes a 10X jump, and your expenses follow suit, then your net wealth has remained stagnant, even if your quality of life improved.

Like Ezra, savings is how you should store up your increasing income. Your savings are what should jump when your money rises, not your expenses. That is how you create sustainable wealth for yourself and avoid the pitfalls of “pseudo-wealth”, the deceptively satisfying notion that spending more is equal to more wealth.


At Herconomy, we organise numerous capacity-building and wealth-creation programs to empower women in our community. We have a savings solution; an app we designed to help women grow their wealth. With us, you get 10% interest on your savings and kiss transaction charges goodbye. Also, we have a PLANS FEATURE that allows you to co-save with your girls for important experiences like trips, dates and staycations. All you need to do is create a public plan within the app for you and your girls to save money there. And voila! You’re trip-ready! 

Herconomy’s got the solutions you need, We were born with you in mind. 

Secure your future. Start saving today

Herconomy Girls' trip

Five reasons you should go on a girls’ trip

“Adulthood na scam until you begin flex.” 

Made in broken English parlance, this statement brings an alternative to the narrative of adulthood being an endless flow of bills, anxiety and responsibilities. Its translated meaning is simple: adulthood is difficult until you start enjoying yourself. 

Piggybacking on my opening statement, girls, I present to you one way to get away from the stress that accompanies adulthood: Go for a girls’ trip!  

Still not sure why? Here are five solid reasons. 

1. Reconnecting and Strengthening Bonds

Life can lead us in different directions, but a girls' trip is the perfect opportunity to reconnect with your dearest friends. From reminiscing about old memories to creating new ones, the trip strengthens the bonds that tie your tribe together. The shared laughter, inside jokes, and heartfelt conversations create a sense of belonging and reaffirm the unique connection you share.

2. Unleashing Your Inner Adventurer

A girls' trip is all about breaking free from your comfort zone and embracing thrilling adventures. Whether it's exploring exotic destinations, trying out new activities, or indulging in spontaneous escapades, the trip encourages you to unleash your inner daredevil. From hiking through breathtaking landscapes to trying water sports, the adrenaline rush leaves you feeling empowered and alive.

3. Relaxation and Self-Care

Girls' trips are not just about adventure; they are also a time for self-care and rejuvenation. Pamper yourself with spa days, leisurely walks on the beach, or a quiet moment with a book. The trip offers a much-needed break from daily routines, allowing you to recharge your mind, body, and spirit. It's a time to prioritize yourself and come back feeling refreshed and energized.

4. Building Lifelong Memories

Memories created on a girls' trip are cherished for a lifetime. From the hilarious mishaps to the heartwarming moments, the experiences you share become the foundation of lasting memories. These are the stories you'll retell with joy for years to come, strengthening the bond with your friends and creating a treasure trove of laughter and nostalgia.

5. Empowerment and Support

A girls' trip becomes a safe space for vulnerability, empowerment, and support. Surrounded by your tribe, you find the courage to share your dreams, fears, and aspirations. The encouragement and camaraderie uplift your spirits and remind you of the incredible strength of womanhood. It's a journey of personal growth, empowerment, and celebrating the unique qualities that make each of you extraordinary.

Herconomy’s POV

A girls' trip is a transformative experience that goes beyond just a vacation. It's a celebration of friendship, adventure, and self-discovery. So, don't wait for the perfect time – start planning your girls' trip today. Reconnect with your tribe, explore new horizons, and create memories that will stay etched in your heart forever. Embrace the joy of being surrounded by your favourite women and embark on a journey that promises to leave you with a heart full of love and laughter. After all, life is too short not to experience the magic of a girls' trip.

At Herconomy, we organise numerous capacity-building and wealth-creation programs to empower communities of women. We have a savings solution; an app we designed to help women grow their wealth. With us, you get 10% interest on your savings and kiss transaction charges goodbye. Also, we have a PLANS FEATURE that allows you to co-save with your girls for important experiences like trips, dates and staycations. All you need to do is create a public plan within the app for you and your girls to save money there. And voila! You’re trip-ready! 

Herconomy’s got the solutions you need, We were born with you in mind. 

Secure your future. Start saving today

Got questions? Contact us today at info@herconomy.com