"March to 1 Billion" Campaign

Join the “ March to 1 Billion ” Savings Challenge

Join the “  N1,100 daily ” Savings Challenge

Join the “ N5,600 daily ” Savings Challenge

Join the “ N11,800 daily ” Savings Challenge

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In a world facing complex socio-economic and financial challenges, promoting gender equality is not just essential but urgent. Gender equality is key to combating widening inequality and addressing the disproportionate impact of crises on women, who often face limited access to resources and investment. Despite these challenges, women are at the forefront of solutions, demonstrating resilience and innovation.

 In commemoration of International Women’s Day, the UN Women has invited everyone around the world to take a stand and join the conversation on #InvestinginWomen. They have also pointed out five key areas that need our joint action to ensure women are not left behind which are:

  1. Investing in women: A human rights issue

 Time is running out. Gender equality remains the greatest human rights challenge. Investing in women is a human rights imperative and cornerstone for building inclusive societies. Progress for women benefits us all.

  1. Ending poverty

 The COVID pandemic, geopolitical conflicts, climate disasters, and economic turmoil have pushed an extra 75 million people into severe poverty, since 2020. This could lead to more than 342 million women and girls living below the poverty line by 2030, making immediate action crucial.  

  1. Implementing gender-responsive financing

Due to conflicts and rising fuel and food prices, recent estimates suggest that 75 per cent of countries will curb public spending by 2025. Austerity negatively impacts women and crowds out public spending on essential public services and social protection.

  1. Shifting to a green economy and care society

The current economic system exacerbates poverty, inequality, and environmental degradation, disproportionately affecting women and marginalized groups. Advocates for alternative economic models propose a shift towards a green economy and care society that amplifies women’s voices.

  1. Supporting feminist change-makers

Feminist organizations are leading efforts to tackle women’s poverty and inequality. However, they are running on empty, receiving a meagre 0.13 per cent of total official development assistance.

At Herconomy, we recognize the critical link between gender equality and women’s economic power. That’s why we are joining the United Nations to take a stand to ‘Invest In Women: Accelerate Progress’ through our ‘March to a Billion’ campaign, a campaign designed to promote Gender Equality by collectively amplifying the voices and contributions of women, paving the way for accelerated progress across different spheres. The stories shared and insights gained during this campaign will contribute to a growing momentum toward a world where women play a central role in driving positive change. We will also raise awareness on the importance of us growing our wealth and reducing poverty, in line with the top 5 priorities of the UN Womens agenda for International Women’s Day and Gender Equality as a whole.

The UN Women’s Gender Snapshot Report 2023 also warns that, if current trends continue, over 340 million women and girls – an estimated 8 per cent of the world’s female population- will live in extreme poverty by 2030, and close to one in four will experience moderate or severe food insecurity. Already in Nigeria today, inflation rate is at an all time high of to 29.9% according to the National Bureau of Statistics. Recently, the Minister of Finance and Coordinating Minister of the Economy, Mr. Wale Edun, mentioned that only 5% of Nigerians can boast over N500,000 ($400) in their bank accounts. So we have a lot of work to do to end poverty.

Through our “March to a Billion” campaign, we are committed to closing the gender gap through financial literacy and inclusion. One of the key challenges in achieving gender equality by 2030 is an alarming lack of financing for women with a staggering USD 360 billion annual deficit in spending on gender-equality measures. According to the United Nations, women continue to face significant challenges in accessing financial resources and services. The International Labor Organisation believe that the financial services industry can be both a catalyst and barometer of gender equality.

As part of our campaign, we will be running several financial literacy programs in several schools and communities across major cities in Nigeria as part of our commitment to invest in Women and Girls while providing finance for female owned businesses, like we do every year since 2018.

By amplifying the voices and contributions of women, we aim to accelerate progress towards a more inclusive and equitable world. At Herconomy, we believe in the power of financial literacy and the importance of saving for a secure future. Without savings, we cannot invest! So we are going to bet on ourselves.

Join us as we launch the biggest savings challenge yet. We’re going to save one Billion Naira collectively in the month of March. Come Women, Come Men! We’re inspiring inclusion. A world where women are valued. Where women are productive. Where women are celebrated. A world that is equitable for all.

Together, men inclusive, we can drive positive change and build a future where women’s economic power is recognized and valued. Let’s show the world what happens when women come together for a united cause.

At the end of the Challenge, we will be holding a draw where participants of the Challenge will stand a chance to win several gifts from our partners. Prizes will include:

  1. Doubling of savings on the Challenge
  2. International and Domestic travel tickets
  3. Spa vouchers

and many more! 

Join us in this movement by downloading our app and starting your savings journey today. Together, we can make a difference—one savings account at a time.

Let’s March to a Billion together!

Our Partners

Our Partners

FAQ’s for the March to a Billion Campaign

  • 1. What is the "March to a Billion" campaign?

    The "March to a Billion" campaign is an initiative by Herconomy designed to promote Gender Equality by collectively amplifying the voices and contributions of women, paving the way for accelerated progress across different spheres. Herconomy recognizes the link between gender equality and women's economic power. As part of the campaign, we will raise awareness about financial literacy and promote savings among individuals worldwide, with the goal of empowering a people to take control of their finances. This campaign is proudly supported by the UK Nigeria Tech Hub, UK Department of Business and Trade and the Foreign, Commonwealth & Development Office is a department of the Government of the United Kingdom.

  • 2. How can I participate in the campaign?

    To participate in the campaign, simply download the Herconomy mobile app on iOS or Android, then go to the ‘Plans’ feature of the app and seach for ‘March to a Billion’ and deposit your savings there.  You can also join the conversation on social media using the hashtag #MarchToABillion, #IWD2024 and #InvestInWomen

  • 3. What are the benefits of participating in the campaign?

    a) Global Visibility: ‘March to a Billion’ is a campaign launched by Herconomy to urge our community to take a stand and join the UN Womens ‘Invest in Women’ campaign in line with their call to action for International Women’s Day. Participation in a UN campaign provides you or your organization with global visibility and recognition for supporting gender equality and women's empowerment.


    1. b) Networking Opportunities: You'll have the chance to connect with organizations, governments, and individuals of like mind who are also working towards gender equality, potentially leading to collaborations and partnerships.


    1. c) Resource Access: The UN provides access to a wide range of resources, including research, tools, and best practices, to help organizations effectively promote gender equality.


    1. d) Impactful Advocacy: By aligning with a UN campaign, you can amplify your advocacy efforts and contribute to a larger, global movement for gender equality.


    1. e) Inspiration and Learning: Participation in the campaign can inspire you or your organization and provide valuable insights and learning opportunities from other participants.


    1. f) Demonstrated Commitment: Being part of a this campaign demonstrates your commitment to gender equality and women's empowerment, which can enhance your reputation and credibility.


    1. g) Supporting Sustainable Development Goals: The campaign aligns with the UN's Sustainable Development Goals, particularly Goal 5 (Gender Equality), contributing to the overall advancement of global development efforts.


    1. h) Amazing Prizes: By participating in the campaign, you not only contribute to a global movement towards financial empowerment but also stand a chance to win exciting prizes in our end-of-campaign draw.


  • 4. What kind of prizes can I win in the draw?

    Prizes include doubling someone's savings, international and domestic travel tickets, spa vouchers, and more. The draw is our way of rewarding everyone who joins us on this journey towards financial well-being.

  • 5. Is there a deadline to join the campaign?

    The campaign runs throughout the month of March, but you can join at any time during the month of March

  • 6. How will the winners be selected for the draw?

    Winners will be selected randomly from all participants who have joined the campaign by the end of March. The draw will be conducted fairly and transparently.

  • 7. How will I be notified if I win a prize?

    Winners will be notified during the live session of the draw. We will also notify people via email or through the Herconomy mobile app. Be sure to keep an eye on your notifications to see if you're one of the lucky winners!

  • 8. Can I participate in the campaign if I'm already a user of the Herconomy app?

    Yes, existing users of Herconomy can also participate in the campaign. Simply join the March to a Billion Savings Challenge on the mobile app.

  • 9. What is Herconomy

    Herconomy is a leading online savings platform with over 77,000 customers. Since we launched in April 2022, we have helped our customers invest billions of naira.

  • 10. How do i ensure my money is safe?

    Herconomy is duly registered with the Corporate Affairs Commission as Herconomy Limited with RC number 1768302 and provides financial services to its users under a Cooperative license with number LSCS 17900. AXA Mansard Investments is our Investment Partner and they are regulated by the Securities and Exchange Commission (SEC) which is the main regulatory institution of the Nigerian Capital Market. The SEC is supervised by the Federal Ministry of Finance. They have a robust portfolio and they are listed amongst the top ten of the Securities Exchange Commission (SEC)-regulated mutual fund asset managers in Nigeria with a long standing history of credibility

  • 11. Can i withdraw my Savings from the Campaign anytime?

    Yes, you can, however, if you withdraw before the stipulated 3 months period before the savings mature, you lose your interest accrued for the period. To withdraw, simply log into your plans dashboard and select the 'Ongoing' option. Click on the plan you want to break and then 'Quick Actions' and then break the plan. Follow the steps provided and click on confirm.